Ali Shah, Founder and CEO
Ali is the founder and CEO of Web Star Research & Designer. He has over 12 years of experience in operations, project management, market research, analytics, and design / development. In 2009, Ali was the recipient of the Jim Novo Award of Academic Excellence from UBC and the Web Analytics Association. He is also a certified web master and teaches a four-course web optimization program at Seneca College of Applied Arts & Technology. Ali is also an online tutor for the Certificate in Web Intelligence program at the University of British Columbia. Ali has provided digital consulting expertise in the media, financial, mobile marketing, and eCommerce industries.
“I established Web Star Research & Designer with a holistic strategy in mind. I firmly believe that all web and mobile solutions need to be intricately tied to measurable business outcomes. Some agencies focus more on the design aspect, but they lose sight of the analytics and optimization component of the business. And in today’s fast-changing digital world, we have to combine creative design with analytical insight to be truly successful. This is the holy grail of a great digital strategy. It is also the essence of Web Star Research & Designer. Our team is focused on delivering high-quality digital products and actionable insight designed to maximize your ROI. We live and breathe this philosophy every day.”
Connect with Ali Shah on LinkedIn.
Jason Taylor, Director of Information Technology
Jason oversees the design and development team at Web Star Designer. He has a combined expertise in art, business and technology. In 1987 he graduated from Seneca College in Toronto with a business diploma and went on to study art and art history at McMaster University finally graduating at the Ontario College of Art and Design in 1993. In 2001 he founded a technology training company called eMobilities Inc. in which he developed vertical market training courses for real estate agents, doctors, and financial professionals on the best uses of handheld computers. During this time he upgraded his education at the Ontario College of Art and Design in the field of print & graphic media. In 2009 he completed his certification as a Webmaster at Seneca College in Toronto with an emphasis on Internet programming (xHTML, PHP, ActionScript & Java script) as well as design (Dreamweaver, Photoshop, Illustrator & Flash).
Ashley McKenzie, Project Coordinator
Ashley manages the day-to-day coordination of all digital projects between our clients and the design & development team. Ashley has a Degree in Information Technology Management (Enterprise Systems & Organization) from Ryerson University. She also has Business Computer Systems Diploma from Seneca College, and a Certificate in International Business and Business Ethics from Harvard University.