Step 2: Build Website

step 2 - build a conversion friendly web designIt’s now time to put our audit recommendations into ACTION! Whether you need a brand new website, simple tweaks, or minor upgrades, Web Star Research has the web development resources to manage your digital assets and help you take your website to the next level.

We work with you to develop a website that will convert visitors into more sales leads for your business. These are simple strategies that you can employ immediately will bring in more customers via your website.

Web Development & Web Design Services

Building a modern day website requires expertise in a variety of programming languages. Whether it’s PHP, ASP, HTML5, Javascript, JQuery, or AJAX, you can rest assured that at Web Star Research your website is in the hands of web development experts.

Our Project Coordinators liaise with you throughout the 5 Star Web Intelligence Plan process. We keep you informed with web development status updates and guide you every step of the way. You can also track the progress of your web development project via our online portal for Project Management.

web development and creative design process

We believe that getting your business online should be an easy and seamless task. We’re here to support you every step of the way. Leave the headache of coding, programming, and all that technical stuff to us. Let our web developers and web designers manage all the technical expertise in the background while you focus on the front-end of your business and grow your customer base.

Creative Design Services

Our creative design team can help your business stick out. We provide professional branding services such as logo design and can also design website banners, buttons, and other digital assets. We have expertise in Adobe Illustrator, Photoshop, and HTML5 to help you get your creative design concepts off the ground.

designers for websitesDesign is an important component to building a conversion friendly website. Our design concepts are targeted towards this objective and always focus on helping your website convert more customers. After all, isn’t that why you’re doing business online?

Our Web Development Process

Here is our web development and creative design process. By following this process, you can monitor your web design project from creative inception to final delivery. We’ll present to you various web design options, and you’ll be able to provide feedback along the way, gradually iterating your project until it’s complete!

  • 1. Develop a creative brief and web development requirements document
  • 2. Start the creative design process and produce wireframes and mock-ups
  • 3. Implement design feedback and start integrating with HTML and back-end CMS (if needed)
  • 4. Update any front-end changes and complete Quality Assurance testing
  • 5. Deliver all website files & digital assets & provide support for up to 30 days

Web Star Research manages your project from beginning to end. We send you project updates via our Project Management system and guide you through our web development and creative design process. You can rest assured that your web design project is in safe hands because we strive to help you make sense of everything along the way. So whether you’re developing a new website from scratch or simply making minor improvements to boost up your conversion rates, Web Star Research is here to help you build a conversion friendly website and get the job done.

Keys to Converting Website Visitors

Every website needs to be approached differently. Every industry has its own specific needs and types of customers. However, there are some key elements to building a conversion friendly website:

  1. Clearly defined website outcomes – what the GOALS of your website?
  2. Sticky DESIGN and LAYOUT that keeps visitors engaged and interested
  3. Attractive CONTENT and COPY that guides website visitors towards goal completion
  4. First impression factors that build CREDIBILITY and online TRUST
  5. Reducing FRICTION and the number of steps to conversion

Ever notice how some websites are really great at convincing you to buy, make you ready to ask for a quote, request more details, or get you picking up the phone calling for more info? Well, there’s no big secret here. These types of websites are high octane, conversion friendly, WEB STAR OPTIMIZED sites!

Web Star Optimized

Remember, a website is virtual representation of your business. Consider it to be your virtual “automated” sales person or receptionist. First impressions count! Make the right investment in your web design and we’ll train your ‘virtual’ agent to bring you more customers. Our approach to web development and web design starts with an “INTELLIGENT” plan that works.

Where Digital Art meets Web Development Science

Always remember, whether you’re developing a website, building a mobile app, or designing a marketing banner, you have to keep the end-user experience in mind. Sure, you might have a preference for content layout or button text, but one of the greatest advantages of going digital is that you can measure and test the reasoning behind your web design preferences. Some questions to consider:

  • Have you clearly outlined the main business objective of your website/app/banner?
  • Is the design/layout helping your visitor complete the above business objective?
  • How many steps does it take for your customer/visitor to complete a specific action?
  • Is your content optimized for search engine crawl-ability and indexing?
  • Do you have key performance indicators (KPIs) to help you measure success?
  • And of course, there’s more…!!

Web Design & Web Development Approaches

When it comes to approaching web development with a great digital strategy, the above questions are only the tip of the iceberg. You have to keep many factors in mind before taking the next steps to web development. But it doesn’t stop there… the key is to always practice the art of kaizen (constant and never-ending improvement)! So if you don’t get it right the first time, don’t worry, the beauty of the digital world is that you can fail quickly, learn from mistakes, and take the necessary steps towards on-going optimization. That’s what it’s all about!

At Web Star Research, our design and web development team incorporates the analytics, optimization, and strategy objectives set forth by our web strategy experts.  This collaboration ensures a true marriage of art and science, and we truly believe that this process ensures online success.

Our web design services are tailored to your needs. With our creative design and web development team, we have the expertise to develop beautiful websites at cost-effective prices. Whether you need a basic brochure website, an eCommerce store, or a powerful web 2.0 app, Web Star Research has the resources to help you get the job done.

Our programming and web development team specializes in the following:

  • Mockup designs (Photoshop, Illustrator)
  • PHP programming and PHP web development
  • ASP programming and ASP web development
  • HTML5 programming and HTML5 web development
  • Content Management Systems (Drupal, WordPress, Joomla, etc.)
  • Flash programming and Flash web development

With every project, you’ll have the opportunity to monitor progress, communicate with our Project Coordinator, provide feedback, and request consultation on web development best practices. Our number one priority is client satisfaction.

So what are you waiting for? Get your website up and running. Discuss your requirements with us today!

Need more info about web development services?

Learn more about the web development services we offer. From web design to mobile app development, Web Star Research is your one-stop-shop for achieving online success!

Online businesses succeed when they have an “INTELLIGENT” plan. After completing step 2 of the 5 Star Web Intelligence Plan, you’ll be ready to move onto Step 3: Generate Marketing Leads (SEM, Email, Social)

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