Okay, we just finished building your conversion friendly website and it looks pretty sweet! So the phone should start ringing off the hook right? Well, not quite. The classic quote, “if you build it, they will come” does not apply to websites unfortunately.
After building a high conversion website, it’s now time to create some MARKETING BUZZ and drive quality traffic to your site! By quality we mean visitors who are actually online searching for your business products and services. These potential customers are going to be most RELEVANT to you and have a higher propensity to convert once they land on your website. After all, isn’t that the holy grail of marketing? Presenting the right customers with the right message at the right time!
Search Engine Marketing (SEM)
With the accessibility of SEM tools such as Google Adwords, many website owners with no background experience in marketing and analytics are executing Pay-Per-Click (PPC) campaigns online. Our advice to them: Stop burning your SEM ad budget! Focus on your business, your operations, your customer service, and leave the passion for search engine marketing and measurement to us. Let Web Star Research manage your PPC campaigns.
Pay-Per-Click (PPC) Google AdWords Management
Google AdWords is easy to setup and get started. But if you’re not aware of best practices, you could be wasting your SEM budget. Optimizing your campaigns to appear higher on sponsored results requires dedicated account management and ongoing testing to improve your Quality Score, landing page conversion metrics, and keyword bidding strategies. Whether you have a small daily budget of $25 or spend thousands on Google AdWords per month, we can help you reduce your cost-per-click (CPC) and more importantly, cost-per-acquisition (CPA) expenses, drive better quality, high conversion traffic, and thereby maximize your Internet marketing ROI.
With our expertise, you will be able to segment your search engine marketing (PPC) campaigns by targeted keyword groups to improve relevancy and click-through-rates (CTR). Combined with web analytics, you can measure which campaigns yield the highest click-through-to-conversion-rates, so that you can re-allocate your marketing budget towards campaigns with the highest ROI.
But remember: as your web landscape continues to change, so must your search engine marketing campaigns. Employing an on-going marketing optimization strategy is an essential component to achieving online success.
Social Media Marketing Management
What’s the buzz? Have you sparked up a conversation with your customers through a social medium or other viral means? The execution of your social media strategy depends on the size of your organization, the reach of your brand, and the goals of your web presence. The social aspect must engage your customers with your brand and provide them with a strong enough value proposition to continue engaging with your brand. Social media marketing is a way to convert consumers into active life-long brand ambassadors.
Web Star Research approaches social media marketing like a conversation. We communicate with your customers, fans, and followers, helping you make the “social” aspect of your brand’s conversation engaging and buzz worthy. We also monitor these conversations using social media analytics to track your viral marketing effectiveness. Whether it’s Facebook Marketing, Twitter Marketing, or YouTube Marketing, Web Star Research can help manage and optimize your social media presence.
Let’s admit it. Engaging with fans, followers, likes, pins, posts, and tweets is a time consuming process. As your online partner, Web Star Research is here to help you manage your social media presence. Our Social Media Management packages vary from low-end involvement to providing a highly engaged presence across a variety of social media properties:
Facebook: creating up a fan page, managing content, and generating more likes through Facebook marketing
Twitter: setting up your Twitter handle and participating with followers in the Twittersphere
LinkedIn: how to use LinkedIn for building your network and business development connections
YouTube: launching a dedicated YouTube channel and building subscribers
Email Marketing + Generating Customer Lists
Email marketing is still one of the most widely adopted and highly effective online marketing techniques used today. Businesses can now reach out to their customers on a one-to-one basis and keep them up to date with newsletters, seasonal discounts or offers, tips and tricks, or basic educational content about their business. Email is a great way to stimulate an appetite for your business.
Email marketing is a cost-effective, measurable, and efficient way to reach your target customers. Whether you’re new to the email game or communicate with your lists regularly, Web Star Research provides email marketing consulting services and can help you:
- Grow your email marketing list
- Execute effective email marketing programs
- Improve email marketing engagement
- Write better content to create life-long loyal subscribers
- Apply customer segmentation to your email marketing lists
Web Star Research has developed a unique solution that combines the power of email marketing with customer list building. This end-to-end program can help you manage your customer lists and instantly deploy email marketing messages from the same platform.
Remember: if you’re trying to engage customers via email marketing, bombarding your list with higher frequency is not the solution. You are competing for attention with other retailers, companies, newsletters, and service providers. Email is an excellent way to keep consumers engaged with your brand, but it must be done with research and strategic planning. At Web Star Research, we can help you develop an email marketing strategy to optimize your email marketing campaigns to ensure your email marketing messages are timely and relevant.
Location-Based Mobile Marketing
Location-based marketing is great for promoting your business locally to customers nearby in your neighborhood. But how do you reach these customers? Web Star Research understands local marketing and can get your business listed in local directories, Google Plus Local Pages, and Bubble Finder (a new location-based mobile marketing solution).
Local advertising is important because it can help drive local foot traffic to your business. Studies have shown that local marketing is relevant and far more effective at converting customers. It’s natural that people tend to develop a greater affinity to places nearby. Local marketing tools that have a mobile component like Bubble Finder are a quick and easy way to get into the hands of local customers. A large number of location-based searches are done on mobile smartphones. With our exclusive partnership with Bubble Finder, we can help you get started with mobile marketing today!
Online Marketing Techniques to Promote Your Business
Here is a list of ways to promote your business online:
- Google AdWords: Pay Per Click (PPC) Marketing
- Google AdWords: Content Network Marketing
- Search Engine Marketing: SEM
- Email Marketing + CRM Solutions
- Facebook Marketing, Twitter Marketing, LinkedIn Marketing
- YouTube Video Marketing
- Blogging and Content Marketing
- Affiliate Marketing
- Mobile Marketing on Bubble Finder
- And there’s still MORE!
Pretty overwhelming isn’t it? Where should you start? What’s right for your business? At Web Star Research we only recommend online marketing solutions that are best fit for your business and client base. That means that if Twitter marketing is not right for you, we never recommend it. But if that’s where your customers are going, we’ll be the first to help you get started!
Online businesses succeed when they have an “INTELLIGENT” plan. After completing step 3 of the 5 Star Web Intelligence Plan, you’ll be ready to move onto Step 4: Improve Search Engine Rankings (SEO)