SEO, SEO, SEO! It seems like everyone is an expert at Search Engine Optimization these days. Our advice to customers looking for SEO: Buyer Beware!
Any company or person who guarantees overnight SEO success is most likely engaging in bad SEO tactics (more on this later). Stay away from these folks! They will do more damage to your search engine rankings in the long run. Moreover, if your website gets caught or flagged for poor SEO practices, you’ll have a more difficult time getting back into Google’s good books.
Search Engine Optimization (SEO)
Over 70% of searches are performed through Google. With a vast majority of web surfers using Google to search for Internet content, you need to make sure your website ranks well in terms of organic search engine listings. SEO is a full-time job. If you’re looking for a search engine optimization consulting, Web Star Research can help you:
- Improve your search engine rankings
- Get credible back-links to your site
- Optimize design for better search engine crawl-ability
- Optimize programming code for better search engine crawl-ability
- Get your site into the top 10 of Google
Web Star Research has a proven track record for optimizing online content based on keywords that your customers will use to find you. Our approach will ensure your website’s ranking on Google gradually improves, not just in your most competitive keywords, but also in the long-tail of searches that users perform online. Web Optimization requires a hands-on approach.
If you’re not in the top 10 results for Google search, or even in the top 20, you’re missing out on the search engine query front. A very large market of visitors who are attempting to find you online will rarely pass the second or third page, and often times will find what they are looking for on the first page of Google search results.
SEO takes time and effort
But don’t be fooled by companies out there who guarantee overnight results. Some of these SEO organizations artificially inflate your rankings by cultivating link farms. Link farming is the practice of building outgoing links across multiple domains all owned by one person/organization. This is ethically wrong, poor online practice, equivalent to spamming, and is basically an attempt to cheat the system. Google routinely monitors this sort of activity and if they ever catch your website participating, your website will be immediately flagged and omitted from search results. It is not worth the risk. Long-term organic growth is far more sustainable and permanent than short-term roundabout gains. Get expert advice on Search Engine Optimization and implement SEO strategies today!
Things to look for in an SEO company
When selecting a Search Engine Optimization (SEO) service or vendor, always make sure they meet the following criteria of SEO best practices:
- Make sure they guarantee white-hat SEO tactics
- They use tools to measure SEO performance over time
- Ask them: “what do you know about Google’s Panda and Penguin updates?”
- Look for examples of where they’ve helped clients rank higher in search engines
- Find out if they do more than just create back-links!
- How long do they take? Stay away from magical overnight results!
Search Engine Optimization is a combination of art and science. Art because you need to have an in-depth understanding of keywords, linguistics, copyrighting, semantics, and word relationships. Science because there is some technical involvement in optimizing the back-end programming code along with the use of SEO tools to help measure results. Some people are great at generating “link-juice” for your website, but fail miserably at updating the engineering of your back-end code. So always make sure the SEO company you choose approaches your SEO strategy holistically and provides an end-to-end solution.
At Web Star Research, we live and breathe this philosophy. We are a one-stop-shop for all our client’s search engine optimization needs. If an SEO company can’t implement the SEO changes they recommend, they’re probably not the best fit partner for your business. Web Star Research can provide an end-to-end SEO package tailored to your budget and needs. Get in touch with us today!
How does SEO work?
Search Engine Optimization (SEO) can be summed up as the ability of search engine spiders to crawl and index your website’s pages. Here is how Google works:
Google sends out these spiders which are basically bots (picture those crawling machines with tentacles from the Matrix!). These spiders have a single mission… to crawl the Internet, read content on webpages, and then based on that content (and other factors), index them into Google’s search engine for relevancy to searches. This indexing process and the search results that come from it, are essentially what Google refers to as the search “algorithm”.
Google’s search algorithm is what determines how your page gets indexed and ranked for certain keywords along with a number of other factors. Do we know all these factors? No, because Google is always tweaking and making updates to their search engine algorithm. If everyone knew how their algorithm worked, we’d all be in the top 10 results of Google! In reality, nobody but Google knows how their search engine’s algorithm works. However, as website owners, there are certain best practices we can follow to ensure our website’s pages are prepared for easy indexing by Google, and this is where SEO best practices come into play.
SEO Best Practices
There are over 200+ factors Google uses to rank and index webpages in their search engine. Some of the best practices you can use today to improve your search engine rankings are:
- Get other relevant websites to link back to your content – this is the juice of SEO
- Develop a keyword + content strategy – the marriage of both is key!
- Optimize your website’s back-end programming code – very important
- Update your website content frequently and contribute relevant articles
- Organize and structure all your content – give people what they’re looking for!
- Execute Pay-Per-Click ads on Google AdWords
- Enable Google Webmaster Tools and Google Analytics
- Regularly update your XML site maps
- Establish a Social Media presence to further dominate your online presence
- Stay away from link farms – these are sites that only exist for links
- And most importantly… get in touch with Web Star Research for SEO services!
Overwhelmed yet? SEO can be a full-time job depending on the size of your website, competitiveness of your keywords, and the industry you’re in. However, for small businesses in niche markets, you can dramatically improve your SEO results by following some of these best practices.
If you would like to get started with an SEO package, contact us today. We can help tailor an SEO solution that’s perfect for your business and budget. Web Star Research understands the fine elements of SEO. We want to help your business grow by getting more customers from search engines such as Google, Yahoo! and Bing.
Online businesses succeed when they have an “INTELLIGENT” plan. After completing step 4 of the 5 Star Web Intelligence Plan, you’ll be ready to move onto Step 5: Measure ROI & Track Results
