Long-gone are the days of flying blindly on gut instinct. Modern day digital tools come equipped with reporting and lots of data! Making sense of all this data, understanding what the metrics mean to your business, and establishing key performance indicators, are all important factors in tracking performance and measuring your online return-on-investment (ROI).
The beauty of doing business online is that there is a lot of rich data that is being captured on the back-end. Our goal is to show you the data before making any decisions. In this way, you can rest assured that we are making data-driven decisions that are just right for your business.
Implement Google Analytics to measure your website performance
Web Star Research has expertise across a variety of website tracking tools. From Adobe SiteCatalyst to web server log files to Google Analytics. We are experts at web analytics and know exactly how to help you get started.
Our first recommendation to clients, if they haven’t already started, is to implement the Google Analytics tracking code on their website. It’s a free tool and quick and easy way to start capturing visitor data. If you already have Google Analytics installed on your website, we can guide you through the process of reviewing the reports and understanding what the numbers mean to your business. Google Analytics is a powerful tool to measure and optimize your website’s performance.
Develop Key Performance Indicators to measure performance
Web Star Research can help you develop key performance indicators (KPIs) that matter most to your business. These KPIs will gauge your online success and provide recommendations and insights into improving your website’s performance. Here are some examples of KPIs that might be relevant to your business and questions they can help you answer:
- What is the “Conversion Rate” of your website goals?
- What are the highest performing traffic sources in terms of conversion?
- If you are an eCommerce site, what is your Average Order Value?
- For marketing, what is your Cost-per-click (CPC) and Cost-per-acquisition (CPA)?
- Funnel report – where are you losing your customers in the conversion cycle?
- And depending on your industry, there are many more…
Understanding and making sense of these reports will help you achieve better results. Web Star Research will guide you through the process of measuring all your online activities and calculating your website and online marketing ROI. Combining the power of Google Analytics with Google AdWords reporting will further enhance your end-to-end KPI measurement and reporting solution. At Web Star Research, we strongly believe that analytics plays an important role in every step of the 5 Star Web Intelligence plan process. From building a conversion friendly website to marketing online to conducting SEO, we weave the power of analytics into all our decisions to ensure your website and online presence is a huge success!
Ready to get started? Get in touch with us today to discuss how we can implement our 5 Star Web Intelligence Plan, and help you become Web Star Optimized!