Web analytics “is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.” The same can be said for mobile analytics. Whether you have a web analytics tool installed on your website or not, we can help you get started with web analytics data collection, identify which outcomes to measure, and the Key Performance Indicators (KPIs) your business should analyze. Using a similar approach, we can help you get started with mobile analytics too.
Starting with web analytics
Perhaps you’ve heard these terms before:
- Top content report, entrance & exit pages
- Bounce rates, average time on page, time on site, pages viewed
- A/B tests, multivariate tests, landing page optimization
- Google Analytics, Google Adwords, Omniture, WebTrends
- E-commerce optimization, funnel analysis, goal completion rates
- Keyword analysis, traffic sources, conversion rate tracking
When it comes to web analytics, we know where to begin…
Web Star Research can help you determine what’s right for your business and will guide you through the entire process. Whether you need guidance on installing a web analytics tool or simply require training to help you understand the metrics, Web Star Research is your go-to source for executing your web analytics strategy. We have the tools and network to tackle your website data with confidence.
The web in our web analytics can give you an in-depth understanding and holistic view of your business. By weaving together other distribution channels, measuring marketing campaigns online, and creating new CRM opportunities, you gain a strategic advantage over your competitors. We can spill over our web analytics to provide insight into other aspects of your business. If you need some training on analytics or wish to attend a workshop, we can guide you down the path of digital success.
Create powerful dashboards that incite action. Make web analytics work for you.
Web Analytics Tools
Google Analytics implementation and data analysis. We build insightful dashboards with KPI reporting and can set you up for daily, weekly, monthly reporting on your website performance. Need help auditing your site tags? We can help.
Adobe SiteCatalyst implementation strategy and data analysis. We build custom dashboards, help you identify Key Performance Indicators (KPI) and work with your team to set up daily, weekly, monthly reporting on your website performance.
Get the expertise you need to successfully implement web analytics tools.
Get familiar and leverage the power of mobile analytics today.
Inspiring Web Intelligence…
Web analytics reporting is one part of the process. Extracting actionable insight that improves online conversions and marketing ROI is a whole other ball game. Making sense of the data and understanding web visitor behaviour is a combination of science and art. Our goal is to leverage analytics to inspire you with web intelligence.
Web Star Research provides monetized recommendations based on web analytics data to help you convert your website into an essential distribution channel for your business. Our insights take immediate effect because our first goal is to help you reach for the “lowest hanging fruit” – the kind of changes that pay you immediate dividends.
Learn more about our process and the 5 Star Web Intelligence Plan…
We Offer Training & Education Programs
Web Star Research provides custom-tailored training programs on web analytics, Google Analytics, Adobe SiteCatalyst, digital marketing strategies, social media marketing, and mobile analytics. We have helped many organizations with our on-site, hands-on, and highly interactive training programs. Training participants are provided with lunch, case studies, and study notes for later reference as well.
- Learn how to use web analytics to make better decisions
- Learn how to sell “digital” assets to marketers
- Learn how to optimize your web, mobile, and marketing performance
- Learn how to apply social media strategies to your everyday business
Web Analytics Training
Web Star Research has held web analytics and digital strategy training programs for top-tier clients. Our training content has helped organizations better understand key reports and the actionable insight that stems from it. We can develop custom tailored training programs for you and your team in Google Analytics, Adobe SiteCatalyst, and general web analytics training programs.
If you would like to hold a web analytics training session with key members of your team, get in touch with us.