At Web Star Research, we know first hand that the execution of any web strategy requires rigorous web research and planning. We approach your website with a bird’s eye-view, evaluate your web landscape, understand your target web market, identify your visitor personas, analyze your web competitors, review your sales data, evaluate keywords, conduct market research surveys, then develop a web strategy that fully leverages your online presence for maximum ROI. Our approach is hands-on and rigorous.
Online Market Research Surveys
Whether you’re looking to conduct a market research study to help you better understand what consumers are thinking or you need some market research data to back-up your assumptions about the marketplace, Web Star Research can help you design and field online market research surveys.
If you’re a start-up looking to pitch to venture capitalists, completing a short market research study can help arm your start-up with the survey research data it needs to convince VC’s to invest in your business.
Voice of Customer (VOC) Surveys
- Why did a visitor come to your website?
- Were they able to find what they were looking for?
- If no, why not? What prevented them from completing a task?
- How satisfied are your visitors with your website experience?
Our approach is customer-centric. We live by the saying that “your customer’s first visit, could also be their last.” Hence, we research your customers before coming up with a web strategy and creative design tailored to them, for their experience.
Executing short site-level surveys with a random set of your website visitors is a quick and easy way to reveal core nuggets of insight on what your visitors are looking for and how your visitors are interacting with your website.
Web Star Research can help you write survey questionnaires, deploy them online, and analyze the results to help you better understand your visitor’s needs. We also have the resources to execute ongoing consumer research studies on online brand awareness and digital marketing effectiveness.